My guess is, like other people have also thought, that the Non-Core 7 figures (Applejack, the weird pegacorn thingy etc) are from the upcoming animated show. I thought I hated G3.5? Ugh, those new things are even WORSE IMHO. They look like freakin' DEER. Granted, I will admit I have never liked that particular drawing style (not Anime as a whole, anything but, just the flat, distorted into cutesey-to-the-extreme type of style).
If they turned Spike into a pet, please let him not act like a dog. That would be so wrong. . . .
Hasbro, Hasbro, Hasbro. . . .What in the world is the matter with you?