The eyes, the font on her name, the quality of the portrait, the Sonic-like hedgehog... Yep. Definitely fake. Would be awesome, but it's fake.
On the "Hasbro lost the names" thing, I call foul. With Transformers, they ran into a bit of a problem when they stopped using the G1 names for the Beast Era, and had to buy many of them back, or in case they couldn't, or the names were too nonspecific to qualify as trademarks, they resorted to other measures, such as renaming characters or sticking "Autobot" or "Decepticon" in front of the name, such as "Autobot Jazz".
I think that that they just wanted to start a consistent MLP universe starting from what G3 had built, as with Transformers: we'd get G3 Pinkie Pie and G4 Pinkie Pie, just like we got, say G1 Prowl and Animated Prowl. Two characters with the same base, but inherently different. So they had Lauren Faust use characters from G3 as opposed to G1, since they probably thought nobody would remember them. Why they let Applejack stay, though, is beyond me... Maybe to at least throw a bone at the longtime fans?
...Why do I write so much, dang it?