Yes, the Aurora ones just got released, so really new. My guess is they will become available in brick and mortar stores, I'm just not sure which ones yet.
Build-a-bear has also started a line of mlp plush ponies (just Rainbow Dash and Pinkie Pie so far for $25 each). 4DE has done presales for Twilight and Pinkie as well, but theirs are exclusively online.
Anyway, l hope that helps some. Give it time, I'm sure the aurora ones will pop up soon.