While there are often conflicting priorities between marketing and legal teams, the overriding goal—creating distinctive assets—tends to be shared.
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Reading the Article, my trademark sits at the top. The Clyonies are an inventive Word I Made up. My Trademark Lawyer did his work, and Results Clyonies is a Coined word.
Hasbro MLP Trademark strength level on the spectrum sits. On Descriptive Mark. Granted they still have protection. However, their level of trademark protection is less than the Trademarks that are above them.